Showing posts with label InsideAndOut Campaign. Show all posts
Showing posts with label InsideAndOut Campaign. Show all posts
Tuesday, September 19, 2017
Tuesday, September 12, 2017
Saturday, September 9, 2017
Thursday, September 7, 2017
New Interview + Behind The Scene of Dakota for the Intimissimi Campaign "Inside And Out" [Vanity Fair Italy]
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Translated by us
What did you think about how much the storyboard of the campaign had hugged you?
Dakota: I fully share the spirit of this operation. I like the fact that speaks of the essence of a woman in its entirety, without limiting in its appearance. I always have a special relationship with what I wear under my dress. I like to choose beautiful pieces and think about how my body is made, it makes me proud to be a woman. But I'm fascinated by the fact that a hidden detail remains, just for me.
What do you mean?
Dakota: Every day I make an effort to protect my privacy: for me it is very important that everything that concerns my tried, does not bend. Also for this reason, I felt comfortable working on this "story" that wants to transmit something without making it explicit.
Second, why do women choose their underwear well, even though they know that maybe their partner does not care much more on that?
Dakota: I always thought it was a way to feel more secure and to seduce ourselves first. If those who are close to us know what we are wearing, then better still.
Do not put everything on show leaves room for unpredictability. Does it enjoy it?
Dakota: I'm always curious about the unexpected experiences: they are a source of inspiration to learn new ones.
Saturday, August 26, 2017
Saturday, July 8, 2017
New Interview of Dakota about Intimissimi Campaign #InsideAndOut
Dakota: I was honored to be part of this amazing casting and campaign. Intimissimi has a new goal: to celebrate empowered women and I’m completely aligned with their new vision and message.
2. How impactful do you image this campaign to be?
Dakota: I hope it will be very impactful. It is a new direction for an underwear brand. The new Intimissimi campaign talks about real women and it is focused on their inner beauty. I hope that every woman can associate with the campaign.
3. How did you feel when you heard Mario was shooting the campaign?
Dakota: I was very excited. I had worked with him before and I knew he was going to capture some truly beautiful images.
4. How has it been working with Mario?
Dakota: Working with Mario was so much fun, free and wonderful. I hadn't seen him in a while, and we worked together once before. It was for my first Vogue cover and I was very nervous.
5. If you could take home one Intimissimi lingerie piece from the shoot what would it be?
Dakota: The one I was wearing during the shoot - it's a form-fitting bra that gives your body a better structure. One of my favorite Intimissimi pieces is Elena bra, which is an elegant and soft lace bralette.
6. Favorite style of lingerie?
Dakota: I love refined and attractive look, very natural and feminine style.
7. What was your favorite moment on set?
Dakota: I loved that I had the opportunity to tell part of my story and that Mario made me feel so comfortable.
8. What is romance to you?
Dakota: Romance for me is sense of humor, chivalry and loyalty.
9. What is Italian style to you?
Dakota: Italian style means beauty, elegance and perfection.
10. Guilty pleasure?
Dakota: My guilty pleasure is sleeping!
11. Secret hobbies?
Dakota: If it’s secret then I can't tell you!
12. How much have you changed since you set out on your career?
Dakota: I’ve changed a lot. I've learned how to make myself more comfortable, and feel more at ease in front of the camera. I love how much I learn on every job, from the people I work with, and the locations. And even if it's mastering some sort of skill, I just love all of the new experiences it brings.
13. Biggest goal for 2017?
Dakota: Spending more time at home, with my family.
Source
Dakota will be star in #InsideAndOut Campaign by Intimissimi
From Revistanews: Intimissimi has teamed up with none other than Mario Testino to develop his new worldwide campaign, #insideandout, which will be released in September this year
In order to express the essence, personality and power of successful women from different areas and nationalities, the Italian brand has invited a strong team to give life to this project. Inspirational representatives from distinct universes are #insideandout stars.
They were clicked on by Testino's lenses, American actress Dakota Johnson, British food influencer Ella Mills, Serbian tennis star Ana Ivanovic and top Russian model Irina Shayk, long-time partner of the brand that returns to active after giving birth Lea, her daughter with actor Bradley Cooper. Even the name of the campaign was the idea of Mario Testino himself, who was deeply involved in the creation of the project together with Intimissimi.
From Vogue: But details: all were dressed in casual looks; Not just with intimate pieces; "The order is to look beyond the surface."
"The cast is fabulous, but I also enjoyed the challenge of communicating an underwear campaign through women who are fully clothed in. I wanted to sharpen the consumer's imagination to try to figure out what kind of lingerie they would be wearing under their clothes. Very bold to sell underwear," says Testino.
From werbewoche: Intimissimi wants to present women from real life instead of the usual stereotype of "sexy and desirable", according to a message. The lingerie, therefore, are not shown on the model as in normal underwear campaigns. Instead, they wanted to show the strength, the ambitions and the integrity of the women. The message: The beauty of a woman is an expression of her inner strength and her personality is reflected in her style. The collection is intended as a tribute to femininity in all shapes and sizes and is intended to show that the right bra gives every woman more confidence.
In order to implement the idea of photography and film, Intimissimi has worked with the fashion and portrait photographer Mario Testino for the first time. "The four talents are absolutely great," Testino enthuses. "In addition, I was challenged to stage a underwear campaign with fully dressed women. I wanted to capture with my camera how these women feel, while they wear the underwear under their clothes. With this campaign, Intimissimi is daring to sell a new way of selling underwear."
From Vogue: But details: all were dressed in casual looks; Not just with intimate pieces; "The order is to look beyond the surface."
"The cast is fabulous, but I also enjoyed the challenge of communicating an underwear campaign through women who are fully clothed in. I wanted to sharpen the consumer's imagination to try to figure out what kind of lingerie they would be wearing under their clothes. Very bold to sell underwear," says Testino.
From werbewoche: Intimissimi wants to present women from real life instead of the usual stereotype of "sexy and desirable", according to a message. The lingerie, therefore, are not shown on the model as in normal underwear campaigns. Instead, they wanted to show the strength, the ambitions and the integrity of the women. The message: The beauty of a woman is an expression of her inner strength and her personality is reflected in her style. The collection is intended as a tribute to femininity in all shapes and sizes and is intended to show that the right bra gives every woman more confidence.
In order to implement the idea of photography and film, Intimissimi has worked with the fashion and portrait photographer Mario Testino for the first time. "The four talents are absolutely great," Testino enthuses. "In addition, I was challenged to stage a underwear campaign with fully dressed women. I wanted to capture with my camera how these women feel, while they wear the underwear under their clothes. With this campaign, Intimissimi is daring to sell a new way of selling underwear."
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