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Petra has, in fact, been described as Gucci Bloom's "symbol of vitality" and after speaking we can't help but imagine that Allesandro must have made up his mind about her from the first time they met two years ago, when Petrawalked in his Fall/Winter '16 show. "I was very lucky to have first met him in his studio, because that was like an introduction into his mind," Petra told us. "Allesandro loves strong people and really respects artists. I think that in Hari, Dakota and myself, he saw three strong women who are doing something different in their respective fields; I think that's what excited him about each of us."
As far as filming the commercial went, Petra told us that one of the reasons it is so believable is because the three women were already friends. "That’s why it was so fun to film; because it was literally three friends hanging out! This is why I think the ad feels so sweet and intimate and special - we were actually having fun!" In truth, the advertisement is a beautiful piece of filmmaking - and quite a departure from the hyper-sexualized advertisements that are usually associated with fragrances - and we can't help but comment that, while watching it, you almost smell the fragrance notes wafting through the strong visuals.
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